Uber Ride and Dine

The Uber Ride & Dine

To celebrate the launch of the Uber Visa card, Manifold converted a double decker bus into an elevated mobile dining experience and engaged one of New York City’s top chefs, judge on Food Network’s, Chopped, and Iron Chef, Alex Guarnaschelli, to create neighborhood-inspired meals for a small, invite-only group of Uber power users, frequent riders and media.

Uber and Manifold partnered to help drive awareness and excitement for the new card, acquire cardholders and successfully drive off-Uber spend, through a truly unique dining experience for their guests.

What We Did

• Campaign Management
• Creative Direction
• Mobile Installation
• Public Relations
• Social Media
• Video Production