Uber Ride and Dine SXSW

Promoting the Uber Visa card at South By Southwest

To celebrate the launch of the Uber Visa card, Manifold converted a double decker bus into a unique elevated dining experience. After a successful kickoff in New York City, it was time to take the bus on the road.

First stop – SXSW, where Manifold enlisted Chef Nic Yanes, known for his work at Austin favorites Uchi and Juniper, to host a once-in-a-lifetime dinner for a small, invite-only group of Uber power users, frequent riders and media.

What We Did

Campaign Management
Creative Direction
Mobile Installation
Public Relations
Social Media
Video Production

To drive awareness and excitement for the new card, two seatings of nine lucky riders and their +1’s were treated to a taste of Austin each day. Chef Yanes sourced local ingredients to create unique dishes that reflected the rich history of Austin’s neighborhoods, including North Austin where the flavors of Thai, Japanese and Chinese cuisines collide, East Austin where the taste of Tex-Mex is king and Downtown Austin, featuring progressive Italian food with modern presentation techniques.

Winner, Gold Medal: Best Mobile Marketing Campaign
Event Marketer Ex Awards

“Uber, the Taxi and Food Delivery App, has created a dining experience at the top of a double-decker bus at South by Southwest in Austin, Texas, to promote it’s new Visa card.”
Campaign

“The company worked with chef Nic Yanes and created a menu that reflects Austin’s neighborhoods with flavors that include Thai, Japanese, Chinese, Tex-Mex and Italian.”
PRWeek

“The rideshare company hosted dinners in a double-decker bus for riders with local celebrity chef Nic Yanes to celebrate the release of it’s new Uber Visa credit card.”
PRWeek

“Parked in an activation footprint with seating, chalkboard signage and overhead party lights, the brand served up local-inspired neighborhood tasting menus from chef Nic Yanes of Austin’s Uchi and Juniper.”
PRWeek

Uber Ride and Dine SXSW

Promoting the Uber Visa card at South By Southwest

What We Did

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