High West Whiskey Run

The Whiskey Brand’s First-Ever, Nationwide Mobile Tour

High West Distillery kicked off the High West Whiskey Run at the base of the FIS World Championships halfpipe in Park City, Utah—officially, by way of a snowcat ride up the mountain.

The high-end whiskey brand came to Manifold to create a distinctive, mobile tasting experience that told the High West story in a compelling way—energizing backyard whiskey aficionados, connoisseurs and tastemakers alike about the quality, craftsmanship and flavor of the American West.

What We Did

Brand Strategy
Campaign Management
Creative Direction
Mobile Installation
Public Relations
Social Media
Video Production

The tour pays homage to Utah’s rail history with a whiskey saloon on wheels—a caboose train car that converts into a bar with a rustic, western aesthetic gleaned from High West’s very own Saloon and Distillery in Park City and Wanship, Utah.
The Whiskey Train provided an unparalleled experience for athletes, ski and snowboard industry leaders and special guests looking to view one of the world’s most prestigious winter sports events, while sampling High West Distillery’s award-winning spirits.

“Education leads to appreciation. We’re an extremely high-interaction brand, so our go-to-market has to do with educating the consumer on our products. Rather than seeing a billboard or some advertisement, we try to educate the consumer on why our products are different.”
Justin Lew, Constellation Brands

“High West Whiskey Honored Utah Rail History with a Portable Saloon.”
Event Marketer

“What Agencies Can Learn From This Ultra Successful Experiential Campaign.”
Doug Zanger, ADWEEK

High West Whiskey Run

The Whiskey Brand’s First-Ever, Nationwide Mobile Tour

What We Did

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