Uber Ride and Dine SF

The Uber Visa card Ride and Dine

After the launch in New York City, and a weekend at SXSW in Austin, the bus headed to the West Coast where a team of San Francisco’s finest chefs hosted once-in-a-lifetime meals for a small, invite-only group of Uber power users, frequent riders and media.

To drive awareness and excitement for the new card, two seatings of nine lucky riders and their +1’s were treated to a taste of San Francisco, each day. Different from our previous activations, we enlisted a different chef to celebrate their neighborhood each day.

What We Did

Campaign Management
Creative Direction
Mobile Installation
Public Relations
Video Production

Park Tavern’s Executive Chef, Jennifer Puccio, focused her menu on the freshest seafood the California Coast has to offer and a nod to the history of Italian culture and food of North Beach. Prior dinner being served, Chef Puccio served local oysters with a hands-on shucking demonstration.

Winner, Gold Medal: Best Mobile Marketing Campaign
Event Marketer Ex Awards

“Manifold worked with Uber on all aspects of the fully-custom Uber Ride-And-Dine bus from strategy to creative and design to production through fabrication. Looks like a pretty cool activation.”
SF EGOTIST

“The thing that I consistently appreciate when working with Manifold is their attention to detail, they sweat the small stuff, every little detail is considered when delivering an experience. With Manifold, nothing is impossible.”
Heidi Vance, Uber

Uber Ride and Dine SF

The Uber Visa card Ride and Dine

What We Did

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