Uber at Austin City Limits

Ubers Drivers On Center Stage

a fully interactive live music activation featuring a stage re-imagined as a larger-than-life car radio – complete with knobs that turn and buttons that push.

Uber asked us to create a shareable activation that connected songs and artists that Uber riders love most, with their passion for live music, all while providing their drivers with a chance to showcase their own musical passions.

What We Did

Campaign Management
Creative Direction
Public Relations
Social Media

“Uber is hoping to not only enable an entertaining brand activation, but also support the diverse talents of its drivers, part of an ongoing effort of the rideshare company.”
PSFK

“How Uber gave the stage to musicians.”
Campaign

“Uber and Manifold build giant car radio stage to showcase Austin Uber driver/musicians.”
The SF Egotist

“What better way to provide an opportunity to local Austin musicians who drive for Uber than to invite them to play their original music live on stage?”
Adpulp

Uber at Austin City Limits

Ubers Drivers On Center Stage

What We Did

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