Zynga Zombie Blood Drive

Popsicle – wielding zombie pararade

Manifold partnered with Zynga to help them promote the upcoming launch of the company’s newest mobile social game, Zombie Swipeout.

Manifold produced a head-turning spectacle on launch day of Zombie Swipeout. We unleashed +100 zombies on the streets of San Francisco and New York City simultaneously to surprise and delight both media and consumers. Across both cities, zombies hand-delivered “blood pops” to passersby, while smaller herds of zombies interacted and hand-delivered blood pops to select media outlets.

What We Did

Campaign Management
Creative Direction
Public Relations
Video Production

The stunt generated stories from top-tier consumer, technology and gaming outlets, including MTV Multiplayer, Yahoo! News, Complex Magazine, VentureBeat, 7X7.com and NYT.com, with numerous reporters and outlets also tweeting photos. KTVU also filmed our San Francisco zombies in action, and even chatted with Joey, the star of Zombie Swipeout.

“Normally, accepting a blood-colored treat from a disheveled, fly-ridden vagrant means a flying dive into the nearest Starbucks for safety, but this time around calls for special restraint…”
VentureBeat

“When promoting a game, you can get some bus benches painted with your muscular hero, or maybe put a mustachioed plumber up on a billboard. But nothing says “Hey, we’ve got a zombie game comin’ out over here” like people in zombie costumes heading into your office, looking to draw some of your blood…”
MTV

“Don’t worry, they’re not real! The brain-noshers above are part of a promotion for the video game Zombie Swipeout at the Bleecker Street station this morning…”
New York Times

Zynga Zombie Blood Drive

Popsicle – wielding zombie pararade

What We Did

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