The Lytro-izer

The Lytro-izer: A New Holiday Tradition

Manifold ran a 24/7, three-day campaign in tandem with Lytro’s new product feature launch of perspective shift and living filters.

We leveraged the holiday nostalgia of stop-motion animation Christmas TV specials like Rankin-Bass’s Rudolph the Rednose Reindeer and created “The Lytro-izer.” In order to create a highly shareable asset and encourage light field picture discovery, Manifold partnered with Screen Novelties Studios (former Celebrity Deathmatch animators), and encouraged Twitter and Facebook users to submit their best holiday photos for the chance to be recreated in clay and have their photo be transformed into a Lytro-ized living picture – delivering a one-of-a-kind, share-worthy holiday card.

What We Did

Brand Strategy
Campaign Management
Creative Direction
Social Media

“Right now, anyone can have a chance to get “Lytro-ized” by submitting a weird, funny or bizarre holiday photo to @Lytro on Twitter with the hashtag #LytroMeTC. If interested, this will enter you for a chance to have your picture selected and turned into a claymation character by the creators of MTV’s Celebrity Deathmatch. It’s AWESOME.”
TechCrunch

“Lytro just launched the Lytro-izer, which invites people to upload their photos for a chance to have them recreated in claymation as a kick-ass holiday greeting that promises to blow those quasi-customized JibJab e-cards straight out of the water.”
LAWEEKLY

“Lytro, the camera that lets you create living pictures that you can endlessly refocus after you’ve taken them, invited people to submit creative photos earlier this week for the “Lytro-izer.” The best ones were transformed into claymation scenes and then captured in the light field as living pictures.”
PSFK

The Lytro-izer

The Lytro-izer: A New Holiday Tradition

What We Did

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