Walgreens Asembia

Rethink the booth.

As the preeminent conference for the specialty pharmaceutical industry​, Asembia serves as a tentpole event for Walgreens Specialty Pharmacy team. With over 7000+ stakeholders from 1200+ organizations in attendance, the conference offers an efficient way to connect and reconnect with stakeholders.

Whereas other industry conferences showcase vast exhibit halls that warrant large scale trade show booths, Asembia’s audience values content and connection first, prioritizing opportunities to educate and exchange conversation.

What We Did

  • Campaign Management
  • Creative Direction
  • Experience Production

 

To enable Walgreens to connect and reconnect with Pharma and industry partners, Manifold designed an executive networking lounge where the trade team could host attendees and partners for informal and impromptu conversations. The space featured elements from our modular trade show booth — lounge furnishings, custom fabricated demo pods, and an interactive map experience that invited customers to explore Walgreens reach and impact across the country.

The lounge also served as the venue for an Executive Networking Event where the trade team and senior leaders were able to deepen relationships with influential decision-makers at key accounts. 

“This is the first time a sponsor has brought a true brand experience to their meeting room. Walgreens is raising the bar for brands at Asembia.”

Chris Benz, EVP, Business Development, Asembia

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