BBC America NewFronts

BBC Digital Content NewFront

On April 29, 2019, BBC News hosted their 3^rd annual Digital Content NewFront at the Dream Downtown hotel in New York City.

To prepare, the team at BBC Global News enlisted Manifold to find creative ways to bring their message to life for both a commercial and media audience. Planning kicked off months prior to the event, beginning with ideation around the overarching “Evolution” theme, in collaboration with global department stakeholders across the BBC.

What We Did

Campaign Management
Creative Direction

“Egan’s remarks were made in front of a packed room, with red lighting to match the BBC News logo. Network executives were surrounded by the audience on a round platform, and they walked around it to speak to different areas of the room. Last year, executives spoke to the audience in front of them. This dynamic was far more effective.”
Adweek

“At the BBC, we believe that sharing our voice, connecting our stories, giving you the news and bringing people together, even in this very divided world we live in, is something to celebrate.”
Katty Kay

BBC America NewFronts

BBC Digital Content NewFront

What We Did

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