Walgreens at HLTH

HLTH: Well Within Reach.

The debut of the Walgreens B2B healthcare booth featuring interactive experiences and an in-booth vaccine clinic had conference attendees buzzing.

With a prominent location on the show floor — and the height and scale of the booth — the Walgreens brand could be seen from nearly every vantage point.

What We Did

  • Campaign Management
  • Creative Direction
  • Experience Production

As the preeminent event in the health world, HLTH is a stomping ground for “who’s who” in the healthcare industry. With new brand positioning, a new brand identity, and an increased focus on delivering accessible healthcare to communities across the country, Walgreens re-introduced itself with a custom-designed booth outfitted to drive new business.


Manifold designed and produced the modular 30×30 booth, using trauma-informed design to create a calming and inviting space. Functional furniture like privacy screens and lounge settings, provided flexible meeting and semi-private meeting spaces for onsite reps to advance their client relationships. The booth’s modularity and flexible design will serve as the backdrop for additional B2B initiatives moving forward.

At the center of the experience, an interactive demo engaged new and existing customers to learn more about Walgreens’ presence across the country, and offered insight into several patient journeys.

Another key component of the booth was the free vaccine clinic which offered flu and updated Covid-19 shots administered by local Walgreens pharmacists.

The activation was a huge success, resulting in more than $9MM worth of opportunity generated by in-booth meetings.

“I came to HLTH last year; it’s good to see Walgreens keep their word and commit to how you are evolving the company. This is the best booth I’ve seen today.”

Attendee

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