For over six years, Manifold has partnered with GE to produce Minds + Machines. Minds + Machines is GE’s premier Industrial Internet event dedicated to software, innovation, and the most powerful digital industrial outcomes.
Hosted by GE’s CEO, Minds + Machines convenes a global community of GE customers, developers, partners, industry luminaries, and technology thought leaders to explore the digital transformation of industry, the state of the Industrial Internet, and what this means for your business.
What We Did
Campaign Management
Creative Direction
Mobile Installation
2017 found Manifold producing the largest Minds + Machines yet, 4000 attendees at the Moscone West Convention Center in Downtown San Francisco. 3 floors of the hall were packed with interactive demos across a 90,000 sq ft expo hall, breakout sessions and a 3000 seat general session featuring everything from chat’s between GE CEO John Flannery and Microsoft CEO Satya Nadella to a spoken word performance by poet Sekou Andrews.
“GE’s new business is a great example of what the Internet of things can do. As companies everywhere experiment with new business models enabled by the Internet of things, GE is building a brand new $1 billion energy business called Current to take its experimentation out of the lab and into the real world.”
Fortune
“GE Could Be the Giant of IoT. The conglomerate has surreptitiously grown revenue from software by 20% annually in the last four years to $6 billion.”
Barron’s
“General Electric is one of the only companies in the world that can converge the physical and digital world for industrial applications. After all, few companies harbor GE’s deep industrial domain expertise and are also capable of building software platforms that can unlock real-time insights and outcomes.”
The Motley Fool
“American conglomerate General Electric believes machine-to-machine, or “M2M” for short, advances will fundamentally alter the way business operates.”
ZDNet
“GE is a large company that creates and builds a wide range of products, but the industrial giant is now looking for a little outside help. The company is looking for some Silicon Valley-style innovation…”
Forbes
“On November 29, Jeff Immelt pulled out the really big iron. General Electric’s chief executive office climbed up to take the stage at a modified film studio in San Francisco and stood next to a 6.87-ton jet engine built by his company.”
Bloomberg Businessweek
“Immelt’s main point of the morning? When it comes to analytics start-ups in the Valley: ‘We’re open for business.’”