GE Hannover Messe

Activating the Digital Thread at Hannover Messe

Hannover Messe, the world’s largest industrial trade show, with over 200,000 attendees meeting in the small German city of Hannover each year to share the latest developments in industrial technology.

 It was just a few short years ago at Hannover Messe that the German government coined the term “Industry 4.0”– the buzzword for making manufacturing more productive. This year, however, it was clear there was a new buzzword on the show floor–the Industrial Internet. With a growing number of industrial companies in attendance, especially international ones, many were interested in not only learning what to make better, but more importantly how to make things work better—from aircraft engines to wind turbines and even entire value chains.

What We Did

  • Campaign Management
  • Creative Direction
  • Mobile Installation

“Manifold successfully activated our Global Brand Strategy in Europe in the execution of both our trade presence at Hannover Messe and the launch of the Minds + Machines in Berlin. They were the logical, cost-effective partner to bring with us overseas given their deep understanding of our audience objectives and go-to-market approach. Their production capability on the ground in Germany was flawless and balanced cultural nuances, labor markets, and local sourcing.”

Courtney Addy, VP Global Marketing, GE Digital

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