GE: Minds + Machines Pier 48

GE’s outdoor village.

Minds + Machines was hosted in San Francisco’s Pier 48, and its adjacent 130,000 square foot parking lot.

To accommodate this year’s event scale, we extended the Pier facility, designing and building an outdoor “village” on AT&T Park’s Lot A, next door, turning a 130,000 Square Foot lot into a venue housing enclosed satellite stages, enclosed hackathon facility, outdoor networking plaza, outdoor theater, and a 15 room enclosed meeting pavilion. Our design aesthetic carried from the outdoor lot into Pier 48, which housed our Tech Hall and General Session space.

What We Did

  • Campaign Management
  • Creative Direction
  • Mobile Installation

Like the above? You might like what’s below.