Bumble Hive with Live Nation

Back Together. Finally.

No matter where the Bumble Hive popped up this festival season – Lollapalooza, Palm Tree Festival in the Hamptons or Austin City Limits – it glowed like a beacon across the festival grounds, as attendees made their way through the main gates.

Bumble came to Manifold to create a festival experience that provided attendees with the solution for all their essential festival-going needs, all while celebrating the return of live music and being “Back together. Finally.”

What We Did

  • Brand Strategy
  • Campaign Management
  • Creative Direction
  • Experience Production
  • Public Relations
  • Video Production

The vegetation-filled lounge offered a relaxing, oasis-like respite to the energy and crowds of the music festival. When festival-goers arrived at the booth, Bumble BA’s confirmed they were either already part of the Bumble community or assisted them with downloading the app for entry.

Once inside, guests could snag Bumble merchandise, fill their water bottles at the “Always hydrated, never thirsty” hydration station, charge their phones or lounge with their friends amongst the fresh foliage and calming vibes, while answering conversation starters around the booth.

On their way out of the booth, attendees and their friends got together amongst the lush green wall for photos in the “We’re back. Finally.” photo booth.

At night the hive proudly illuminated the sentiment “Back Together. Finally.” , beckoning festival-goers to continue to pose for photos long after the activation was closed for the night.

To add a little pop of Bumble yellow throughout Lolla, we distributed branded bucket hats , dad hats with sayings inspired by the return of live music, including “Meet me at the main stage” and “The bass is back,” holographic Bumble visors that shined in the Chicago sun and hexagon sunglasses that left our attendees seeing yellow.

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