Bumble Hive LA

Bumble’s physical popup presence moves West

After the successful launch of Bumble Hive NYC, Bumble and Manifold continued our partnership in the creation of Bumble Hive LA: a four-month long pop-up on Melrose Place, where members could come to work, network and mingle, and the newest in a series of experiential destinations from the brand.

The space was created as a co-working, collaborative environment where ideas could be shared and empowering connections could be made. All you needed was your Bumble, Bumble BFF or Bumble Bizz app to come through the door and experience Bumble IRL.

What We Did

Brand Strategy
Campaign Management
Creative Direction
Public Relations
Social Media
Video Production

Programming featured a series of panel talks with experts in their fields ranging from health and wellness, to women in business, relationship advice and technology. Guests enjoyed interactive sessions with thought leaders, entrepreneurs and special guests, including Gwyneth Paltrow, Rachel Zoe, the Fosters Sisters and more.

“The Hive allows us and our users to take that to the next level in a space where connections can come to life in person. Los Angeles is home to millions of Bumble users and we’re thrilled to have an opportunity to get to know them better following how much fun we had with Hive New York City last year.”
Whitney Wolfe Herd, CEO, Bumble

“Out of all the Bumble Hive’s thus far, the Los Angeles pop-up will most embody Bumble’s digital experience in physical form.”
Architectural Digest

“Bumble Hive LA is the latest brick-and-mortar effort from the dating app platform that’s hoping to help users connect in real life.”
Trend Hunter

“The Hive concept propels the whole digital platform one step further with a bricks-and-mortar presence.”
Women’s Wear Daily

“Designed to embody Bumble’s digital experience in a physical form, Bumble Hive LA will serve as a space for users to connect in real life.”
PSFK

“If you are one of the more than 12.5 million people who have the social networking app Bumble on your phone stop by the Hive, Bumble’s Los Angeles headquarters, for some pampering and beauty gifting.”
Los Angeles Times

“The cheery yellow-and-coral pop-up is designed as a safe space for meeting with new people while co-working, grabbing a drink, or attending an activity or panel discussion.”
Los Angeles Magazine

Bumble Hive LA

Bumble’s physical popup presence moves West

What We Did

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