Yahoo! Yodel Studio

Your Voice on the World’s Largest Stage: The Yahoo! Homepage

Yahoo! Yodel Studios were built in New York, London, Mumbai and online, where passers-by could cut their own yodel rendition.

A few years back we were tasked with creating a nontraditional marketing extension to support the company’s “It’s Y!ou” global advertising initiative that would connect people with the Yahoo! brand, make it personally relevant and enable them to widely and easily share their self expression with others.

What We Did

  • Campaign Management
  • Creative Direction
  • Public Relations
  • Social Media

“The Yahoo ad campaign might not be everyone’s thing but The Yodel Studio in Times Square is popular.”

Brian Morrissey, Adweek

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