UCLA: Moment of Reflection

Renewing hope for the future

In partnership with UCLA, renowned artist and UCLA alumnus, Refik Anadol created a multisensory experience commemorating the beauty of nature and seeking to aid in our collective renewal through the power of art.

The installation was unveiled at an evening Moment of Reflection ceremony before being made available to the public, with both early morning and evening hours, over a six-day run.

What We Did

  • Campaign Management
  • Creative Direction
  • Experience Production
  • Social Media

The digital experience, which had over 5,000 visitors, was placed thoughtfully in UCLA’s five-acre Franklin D. Murphy Sculpture Garden, in juxtaposition with the natural landscape surrounding it. To add to the striking effect, UCLA blue uplights were added to the large coral trees lining the path behind the 15’ square screen and firefly-like twinkle lights lined the paths throughout the garden for the inaugural evening.

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