Solana Spaces

The Future of
Crypto-Retail is Here.

Solana Spaces were created as the world’s first physical, educational retail storefronts devoted to the blockchain and all things Web3.

Through these first-of-their-kind, permanent retail environments in NYC and Miami, the Solana team focused on onboarding new Web3 customers with Solana digital wallets, creating a hub for experiential and educational events to immerse the public in crypto-technology and encourage guests shop Solana themed and crypto lifestyle products.

What We Did

  • Campaign Management
  • Creative Direction
  • Experience Production

Since Solana Spaces were a new concept and needed to
not only introduce Solana, but also blockchain to customers of varying familiarities, they leaned heavily into the use of immersive and interactive digital storytelling content. In New York and Miami, before even entering the space, customers could spot the high-definition curved LED screen from the entryway. The immersive interactive display showcased the Solana blockchain in real time by highlighting a specific transaction that had just occurred.

Once inside, customers were greeted with an interactive Solana 101 story. Guests used private seed phrase booths to sign up for their digital wallets and could engage with featured crypto-native partner kiosks to learn more about their offerings and earn digital currency.

The spaces also featured a digital NFT gallery, wrapping several walls, and acting as a secondary beacon to draw customers into the retail environment. The use of digital frames for the gallery allowed us the flexibility to highlight different artists and curate collections with ease as
rotating NFT artists will be featured over time, as the
space evolves.

As a counterbalance to the colorful motion graphics,
NFTs and lit logo, we used an understated, but elevated, material palette for the rest of the retail fixtures, focusing on warmth and texture. Included in this material palette were ash, whitewashed ash, terrazzo and fluted wood, along with lush vegetation. We focused on striking a fine balance between digital and the physical, tactile world.

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