Instagram Instabeach

Up-and-coming Instagram stars

To kick-off the summer season and celebrate their community of creators, Instagram hosted 400+ up-and-coming Instagram stars at their 3rd annual Instabeach.

Gladstone’s Malibu was transformed into a retro Miami Beach venue, providing a fresh, art deco backdrop to frame and inspire Instagram creator engagement.

With a return to the same venue, we wanted to make Instabeach feel fresh, with an upleveled, chic aesthetic, while still resonating with the target teen and young adult audience.

What We Did

  • Campaign Management
  • Creative Direction
  • Social Media

The cool, retro Miami vibe provided that boutique-level finish, while staying fun and youthful through bold colors and playful accents—like the pat of pink flamingos in the planter box. The color palette was created specifically for the event, with Pantone’s 2019 color of the year, Living Coral, taking center stage. And, a custom art deco pattern subtly permeated the design of event, from the shape of the entry moment and scenic elements, to the graphics on the walls and the directional signage, tying it all together with a polished, cohesive look.


Activities gave guests an opportunity to express their creativity, with action-oriented surprise and delight around every turn. The custom tote screen printing station featured four customization options that all mimicked stickers that can be found in the Instagram app, including Lit, Yaas, Savage and Bye. At the Dad Hat station attendees used a digital kiosk to create, and have applied onsite, a custom patch, with most creating their IG handle.

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