Instagram at Coachella: Desert Chill

Instagram’s first-ever branded house experience

Instagram invited influencers, artists and content creators to Instagram Desert Chill, an Instagrammable mecca of eye-popping color, located at the Pond Estate, just outside of Coachella.

Top creators were invited to come chill, create content and enjoy the sunshine before heading back to one of the most influential music and pop culture event of the festival season.

What We Did

Campaign Management
Creative Direction
Social Media
Video Production

The design was a neon, desert landscape with a laid back, retro, Palm Springs vibe. The experience provided attendees with playful lounge seating areas, colorful murals, a pool and a scent shop for blending oils to create the perfect fragrance. Entertainment included DJs Simi Haze and Siobhan Bell as well as three unplugged acts, Harry Hudson, Snoh Allegra and Omar Apollo, who all performed under the swaying ribbons of the bright and breezy DJ station.

“The most Instagrammable festival is making it official: Instagram will host its first-ever branded house at Coachella this year, taking place on Saturday.”
The Hollywood Reporter

“It’s a tall order to build an Instagrammable space for some of your biggest users and influencers when you are, in fact, Instagram. But the brand delivered with, quite literally, a desert oasis 26 miles away from the epicenter of the Coachella Valley Music and Arts Festival for invited music and culture influencers.”
Event Marketer

“Dubbed ‘Instagram Desert Chill,’ the social media platform’s branded house at Coachella featured exclusive access, customizable content and instagram-worthy designs”
PSFK

“Expect color and lots of it at the Instagram pad set to launch during the first weekend of the Coachella Valley Music and Arts Festival.”
Women’s Wear Daily

“There was no lack of color at Instagram’s first-ever branded house at Coachella.”
SF Egotist

“Instagram’s party on April 13 in Palm Springs was inspired by the colorful, desert-inspired art of artist D’ana Nunez of COVL. Experiential agency Manifold used her art to inspire a colorful neon palm garden.”
BizBash

“Instagram’s color-infused Desert Chill pop-up house merged celebrity VIPs with influencers brilliantly, giving everyone a place to enjoy everything that makes the social media site a force.”
Entrepreneur

Instagram at Coachella: Desert Chill

Instagram’s first-ever branded house experience

What We Did

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