Instagram at Coachella: Desert Chill
About the project
In its first-ever branded house experience, Instagram invited influencers, artists and content creators to Instagram Desert Chill, an Instagrammable mecca of eye-popping color, located at the Pond Estate, just outside of Coachella. Top creators were invited to come chill, create content and enjoy the sunshine before heading back to one of the most influential music and pop culture event of the festival season.
The design was a neon, desert landscape with a laid back, retro, Palm Springs vibe. The experience provided attendees with playful lounge seating areas, colorful murals, a pool and a scent shop for blending oils to create the perfect fragrance. Entertainment included DJs Simi Haze and Siobhan Bell as well as three unplugged acts, Harry Hudson, Snoh Allegra and Omar Apollo, who all performed under the swaying ribbons of the bright and breezy DJ station.
Services Provided
- Campaign Management
- Creative Direction
- Social Media
- Video Production
Manifold created photo moments throughout the experience including a circular fire pit area, filled with brightly-painted plants for a tropical chill scene, a curtained entrance featuring branded Desert Chill drapes and a photo-worthy bridge over a pond that led to a small island. Each were surrounded by real cacti and neon graphic elements intermixed to infuse a surreal element into real life scenery.
F&B complementing the overall theme included edible veggie gardens, bottles of wine and champagne surrounded by ice sculptures and decorated with flowers, and a cocktail station that served, among other beverages, fruity, adult “Capri Sun” drinks in plastic pouches.
At the end of the afternoon, attendees took home a VIP festival kit, which included sunscreen, lip balm, a portable phone charger, hand sanitizer, sunglasses, rain coat, water pouch, COVL stickers and bandanas, all in a clear tote bag – the essentials for making it through the Coachella weekend.