Experiential Marketing Work for Bike-In-Theater

About the project

Last summer we teamed up with the Brooklyn-based food blog and supper club Forking Tasty for a unique, modern twist on the classic American Drive-In experience: the Bike-In-Theater. Hundreds of riders sat and watched a movie on the Brooklyn waterfront while munching on snacks from Forking Tasty’s kitchen, including gourmet popcorn flavors.

We dreamed up the idea on behalf of a client who ultimately decided we were…let’s call it “off-brief.” So we decided to just go ahead and see if it could be done. Hundreds of bicycle and movie enthusiasts signed up to receive an email announcing the secret location on a Friday morning. Naturally, being that we were also encouraging a minor amount of hooky on a Friday afternoon, the movie of choice was Ferris Buellers Day Off.

Services Provided

Creative Direction
Mobile Installation
Public Relations
Social Media

Ultimately the the free event was designed as a way to celebrate summer, bike month in NYC and the launch of Forking Tasty’s cinema supper club season.

"Sometimes it's just about making an idea real. We really believe in bringing good ideas to life, simply because they're good ideas - with or without client involvement. It's helps stoke our creative fire, and there's good ROI in that, " said Florio.

AdAge
A bicycle-centric version of the old fashioned drive-in movie theater concept.

Laughing Squid
The pop-up movie theater for cyclists offers hit movies projected on walls and tasty treats from food vendors in a bid to foster community and celebrate bike culture.

PSFK
Sometimes the best work an agency can do is the work for themselves. Side projects are a fantastic way to flex creative muscle, test conceptual ideas and just have fun.

BrandFlakes for Breakfast