Zillow Unlock

Agents of change: unit.

As the real estate industry shifts to a consumer-driven marketplace, Zillow has transformed the way they work with their customers, which is why they created Zillow Unlock—a new, annual conference that brings together select partners from their Premier Agent, Rentals and New Construction businesses.

With two days of immersive content and deep relationship-building, at the Aria in Las Vegas, this invitation-only event inspired attendees to become trailblazers in their evolving industry. Zillow Group engaged Manifold to create a conference environment that allowed their previously disparate groups to cohesively come together under one roof to create the home industry’s most interactive, immersive and thought provoking event.

What We Did

  • Campaign Management
  • Creative Direction
  • Experience Production

Inspired by the communities in which we live, Unlock’s Experiential Hub provided a collaborative space for guests to network, learn and become empowered while in attendance. There were educational spaces for each of the areas of business, a Brain-date section for facilitated networking, town hall stages for attendees to hear about products and best practices, semi-private meeting spaces and food and beverage areas for attendees to enjoy and connect in a casual setting.

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