Microsoft Windows 8 Launch

Four day retail environment in the heart of Times Square

We managed the technology & logistics necessary to deploy hundreds of computers and hundreds of trained staff out to the middle of Times Square to demo the amazing new hardware and software made possible by Windows 8.

We operated an open retail space, 14 hours per day for 3 days over 4 blocks throughout Times Square, resulting in high touch hands on trails and hundreds of millions of brand impressions, clearing the way for thousands of new customers.

What We Did

Campaign Management
Mobile Installation

“Microsoft has made it’s play for the very center of Times Square with a hands-on experience for the public. This presentation adds to the already unique display the company has made for the press and the public in an effort to create a winning atmosphere for the birth of the newly released operating system.”
Slash Gear

“A holiday pop-up store in the heart of Times Square proved to be the focal point for Microsoft’s Surface and Windows 8 launch.”
The Verge

Microsoft Windows 8 Launch

Four day retail environment in the heart of Times Square

What We Did

Like the above? You might like what’s below.

UCLA First Thursdays

Manchester United #ILOVEUNITED

Rally Health Fest with Kevin Hart