LinkedIn Today Launch

Bringing the news and happiness to people with free hot coffee.

Manifold created LinkedIn Mobile News Cafes—coffee trucks in San Francisco and New York serving morning coffee and ‘Freshly Brewed’ LinkedIn news to professionals.

The program hit its mark, helping introduce the product to business professionals in New York and San Francisco with hands-on demos, and nationwide via social media and press coverage. The one-week program garnered nearly 1MM direct impressions, 1,600 tweets and retweets generating over 850K Twitter impressions. Visitors spent an average of 3.5 minutes with the product while enjoying their cup of coffee.

What We Did

• Campaign Management
• Creative Direction
• Social Media
• Video Production