There’s a lot happening here these days – some awesome programs in the hopper and some amazing new ideas now residing in our idea library (or in the percolator, as J likes to say). And one we’ve just loaded into a 40 foot shipping container which is currently 938 nautical miles off of our East Coast en route to the UK, where it will tell the same story it’s told here in the States (albeit in an English accent).
Mobile experiences are kind of in our wheel house, and working with our friends at Microsoft is something we always jump at the chance to do.
4 months and 10,297 miles ago, we launched Work. Life. Windows, a nationwide tour designed to help employees at some of America’s largest companies get the most out of Windows and sample some of the newest devices (and, unbeknownst to us, serve as a proving ground to settle inter-department scores over heated matches of Xbox Kinect tennis).
Our assignments typically involve our team creating unique interactions between products, brands and consumers, but this brief called for a B-to-B focused experience helping our client reach some of its most important customers. On their turf. So, we immediately set out to create a super sleek design that could be set up and broken down in a short period of time, able to adapt to a wide range of environments and still promote the same experience. Of course, one of the first things that came to mind was, “Power cables are kind of last year, right?” and thus we found yet another way to make something look way cooler, serve a real purpose, but also pose a real challenge – battery powered tables. We ended up with a space that was part technology testlab, part retail space, part classroom, and part showroom.
We’ve had a blast over the past few months, seeing awesome results and proud of the experience we’re delivering. It’s what we do. It’s what we like.
Holler if you have plans to be in London in late June and I’ll buy you a pint.