Brian is a co-founder at Manifold. Like a kid in a candy store, Brian is constantly consuming the latest and greatest that the world has to offer. His constant pursuit of the “new” feeds directly into his work, inspiring him throughout his 15+ year career creating and implementing marketing strategy for the emerging disciplines of social media, word-of-mouth and influencer marketing with brands such as Walmart, Microsoft, Mastercard, Mazda, Pepsi, and Kelloggs. Don’t waste your time forwarding that hilarious meme to him, because he’s already sent it to you – check your spam folder.
Jason is a co-founder at Manifold. Just like his eye for great foods, Jason carefully examines every aspect of every project he’s ever worked on, ensuring a consistency and quality from start to finish. For the past 14 years, Jason has pushed the envelope and helped redefine interactive, direct and guerilla marketing campaigns for global brands such as Yahoo!, American Express, IBM and The New York Times. And just like with his food, you may not understand how every ingredient plays into each dish, but once the finished product hits the table you realize that you’ve been in very capable hands from the start.
Kelly is a Co-founder and Partner at Manifold. With an ability to understand and appreciate the passions of others, her worldly travels result in an open and unique approach to client service and business management. With 14+ years under her belt, she’s overseen corporate communications and global advertising and marketing campaigns for Ogilvy PR Worldwide and Porter Novelli and for clients like AOL, Dr. Pepper, Honda, HP, Levi’s and Yahoo!.
Mike is a co-founder at Manifold. For almost 20 years Mike has helped musicians, artists and brands find ways to express their passions and connect to the world around them. From overseeing global tours of multi-platinum acts, to developing marketing programs, Mike has worked with clients such as Tori Amos, Marc Cohn and A Perfect Circle to Cingular, RCA, Target, Honda, Saturn, LinkedIn, and Microsoft. His passion for work is rivaled only by his quest to rekindle his first love – a 1980 Kuwahara KZ-1 BMX bike. If anyone has a line on a set of NOS Gold Suntour VX 170mm cranks, he’s got cold, hard cash standing by.
Sean is a co-founder at Manifold. With an almost disarming sense of kindness, Sean has a genuine approach to everything he does. It’s with this attitude that Sean has enjoyed every second of a 14 year career managing large-scale, award winning marketing and global public relations campaigns for Microsoft, LinkedIn, Yahoo!, HP, Gap, Casio and GMC. If it’s ever proven that there is factual merit to the phrase “killing ‘em with kindness” those worldly travels will likely come to an end, as airport security would be notified to his new status as a walking weapon.
From moving across the country to seamlessly moving from the waves to the hills, Jenny is no stranger to change. Her effortless ability to adapt is a vital element in her work, after spending six years at Patagonia doing everything from producing events to spearheading the publishing division, all with a strong eye for quality and detail. With her free hours spent either in the surf or on the trails, it’s with slightly bowed heads that we can also report she rides a motorcycle to work, establishing that she has 42% more machismo than all the guys in the office. Combined.
At the tender age of eight, according to her mother, Julie was discovered drawing “impressive” family portraits. Honing these skills through drawing and painting classes, her designer eye evolved naturally. After surviving art school in Brooklyn, cutting her teeth designing in-house for a finance company, and branding multiple start-ups, Julie happily landed here at the ‘Fold. The only thing Julie loves more than designing is her pack of ninja-turtles (real ones), lead by her bug-eyed mini Chihuahua. We smell a new adult swim series.
Becca combines a curious mind, thoughtful approach and a strong cup of coffee to drive successful campaigns and has fun while doing it. With a passion for all things design and an eye for details and logistics, Becca is up for any project from internal campaigns to nationwide events series. With experience in events, PR and brand strategy Becca has happily landed here at Manifold. Becca has asked her mom for permission to share a quirky personality trait with the Internet via this biography; check back for updates. When we know, you’ll know.
Lynn is a seasoned event producer, with a career spanning 25 years, leading corporate event executions from start-ups to Fortune 500 companies at some of the world’s largest trade events. From 5,000 sq/ft branded spaces at CES to unique industry experiences for C-level execs at some of the largest creative events such as Festival of Creativity in Cannes, she is a leader in managing and producing breakthrough events. Her passion is working with her clients to build creative experiences that capture the imagination of their audience and leave them with lasting memories.
This fall, Lytro tasked us to create a holiday campaign that would showcase their revolutionary technology and run in tandem with their new product feature launch. We took the holiday nostalgia of stop-motion animation Christmas TV specials and created an unexpected brand experience.
Together with Screen Novelties Studios we created The Lytro-izer. This three day campaign encouraged users to submit photos via Twitter for the chance to be recreated in clay and have their photo transformed into a living picture, delivering a one-of-a-kind, share-worthy holiday card.
In November 2012, Manifold produced GE’s Minds + Machines, a conference convening on the “Industrial Internet” – a global network that connects machines, people, and data to transform how the world builds, powers, moves and cures.
The event was an invitation-only gathering for business leaders, policy makers, academics and journalists, featuring keynotes and panel discussions from luminaries including Jeff Immelt, CEO, GE; Marc Andreessen, Co-founder, Andreessen Horowitz; Chris Anderson, Editor-in-Chief, WIRED; among others.
In October 2012, Manifold participated in a multi-agency campaign to launch Windows 8 to the public. We managed the technology & logistics necessary to deploy hundreds of computers and hundreds of trained staff out to the middle of Times Square to demo the amazing new hardware and software made possible by Windows 8.
We operated an open retail space, 14 hours per day for 3 days, resulting in thousands of high touch hands on trails and hundreds of millions of brand impressions, clearing the way for thousands of new customers.
Levi’s engaged Manifold to build a social influencer marketing program focused on Levi’s recent #GoForth campaign. Levi’s goal was to create a “movement” to inspire and empower influencers to #GoForth in their daily lives and share those stories with the world.
Over the course of three months, Manifold identified and rewarded hundreds of Levi’s influencers through social recognition, product seeding, and unexpected Levi’s 501 Grants. Manifold also encouraged consumers to submit thousands of #GoForth Instagram photos to highlight on Levi’s New York City billboard.
We partnered with Zynga to help launch the company’s newest mobile social game, Zombie Swipeout.
Zombie look-alikes invaded the streets of New York City and San Francisco, hosting a three-hour zombie blood drive and handing out iced Blood Pops. We also had our zombies hand deliver personalized Zombie Blood Drive coolers to Zynga’s select influential group of media.
The results were astounding – total media impressions topped 210 million, marking one of the largest single-day moments for a game.
Last summer we helped our client, Sungevity, introduce its residential solar energy offering to the East Coast! We distilled the offering and created a simple, unexpected interaction between brand and audience with a clear message: refreshing the east coast with a solar-powered popsicle truck.
The truck toured for 7 weeks visiting 5 states, 37 cities and 60 events resulting in 20K high touch point interactions. Additionally the campaign garnered over 42 unique media placements and over 49MM total media impressions.
Yahoo! asked us to help them re-engage their huge global audience both on and offline.
Anchoring on the company’s most recognized brand asset, the Yahoo! yodel, we created live recording music studios in the middle of New York, London and Mumbai.
We invited anyone and everyone to come inside and give us their best interpretation of the Yahoo! yodel. What was at stake? The potential fame and bragging rights of having their yodel featured on the Yahoo! homepage and in Yahoo!’s global advertising campaign.
Microsoft challenged us to introduce its student-only offerings to college students during the back to school timeframe. We created a 20-week, touring retail space made of equal parts pop-up retail space, technology test lab and hip hangout.
We kept it simple: lead with Xbox, pivot to PCs. The nation-wide tour provided students a high touch retail experience while Microsoft completes its retail store expansion plans.
In July we teamed up with the Brooklyn-based food blog and supper club Forking Tasty for a unique, modern twist on the classic American Drive-In experience: the Bike-In-Theater. Hundreds of riders sat and watched a movie on the Brooklyn waterfront while munching on snacks from Forking Tasty’s kitchen, including gourmet popcorn flavors.
The free event was designed as a way to celebrate summer, bike month in NYC and the launch of Forking Tasty’s cinema supper club season. Stay tuned for more Bike-In-Theaters in the near future.
In March 2011, LinkedIn’s Mobile News Cafes hit the streets of New York and San Francisco introducing a new product, LinkedIn Today. Inspired by the current food truck trend of 2011, the mobile cafes served the hottest news headlines via side-mounted iPads, along with free cups of coffee to busy professionals.
For as long as LinkedIn has hosted its annual Talent Connect conference, we’ve been called in to make it memorable. With the goals of facilitating attendees’ opportunities to network and create an experience that stands out, we’ve altered almost every touchpoint of this event. From an old-school view master conference invite, to specialized match lounges designed to foster meaningful connections among conference goers, to a series of exclusive, intimate 10-person dinners, attendees raved about the event.