We created Feeder Tweeter as an experiment aimed at connecting an ordinary object with the Internet at large. After 3 months of coding, hacking and soldering, the end result is an autonomous solar powered bird feeder that detects motion, snaps photos and uploads them to Twitter.
The “Internet of Things” has been a passion of ours ever since we created a fleet of Flickr Powered Photo Bicycles back in 2008; what cost $10,000 in R&D then is less than $500 today. Learn about this project on our blog, complete with engineering schematics & code base.
Whistle, creators of an on-collar device that measures your dog’s daily activities, brought Manifold on board prior to their public launch to help create and design their online brand strategy and identity. We partnered with Whistle to develop their corporate brand story, create and develop their online presence (www.whistle.com) and produce their Whistle product launch video.
Lytro tasked us to create a holiday campaign that would showcase their revolutionary technology and run in tandem with their new product feature launch. We took the holiday nostalgia of stop-motion animation Christmas TV specials and created an unexpected brand experience.
Together with Screen Novelties Studios we created The Lytro-izer. This three day campaign encouraged users to submit photos via Twitter for the chance to be recreated in clay and have their photo transformed into a living picture, delivering a one-of-a-kind, share-worthy holiday card.
For 2 years Manifold has produced GE’s Minds + Machines, a conference convening on the “Industrial Internet” – a global network that connects machines, people, and data to transform how the world builds, powers, moves and cures.
The event is an invitation-only gathering for business leaders, policy makers, academics and journalists, featuring keynotes and panel discussions from luminaries including Jeff Immelt, CEO, GE; Marc Andreessen, Co-founder, Andreessen Horowitz; Chris Anderson, Editor-in-Chief, WIRED; among others.
Recently Manifold participated in a multi-agency campaign to launch Windows 8 to the public. We managed the technology & logistics necessary to deploy hundreds of computers and hundreds of trained staff out to the middle of Times Square to demo the amazing new hardware and software made possible by Windows 8.
We operated an open retail space, 14 hours per day for 3 days, resulting in thousands of high touch hands on trails and hundreds of millions of brand impressions, clearing the way for thousands of new customers.
Levi’s engaged Manifold to build a social influencer marketing program focused on Levi’s recent #GoForth campaign. Levi’s goal was to create a “movement” to inspire and empower influencers to #GoForth in their daily lives and share those stories with the world.
Over the course of three months, Manifold identified and rewarded hundreds of Levi’s influencers through social recognition, product seeding, and unexpected Levi’s 501 Grants. Manifold also encouraged consumers to submit thousands of #GoForth Instagram photos to highlight on Levi’s New York City billboard.
We partnered with Zynga to help launch the company’s newest mobile social game, Zombie Swipeout.
Zombie look-alikes invaded the streets of New York City and San Francisco, hosting a three-hour zombie blood drive and handing out iced Blood Pops. We also had our zombies hand deliver personalized Zombie Blood Drive coolers to Zynga’s select influential group of media.
The results were astounding – total media impressions topped 210 million, marking one of the largest single-day moments for a game.
Last summer we helped our client, Sungevity, introduce its residential solar energy offering to the East Coast! We distilled the offering and created a simple, unexpected interaction between brand and audience with a clear message: refreshing the east coast with a solar-powered popsicle truck.
The truck toured for 7 weeks visiting 5 states, 37 cities and 60 events resulting in 20K high touch point interactions. Additionally the campaign garnered over 42 unique media placements and over 49MM total media impressions.
Yahoo! asked us to help them re-engage their huge global audience both on and offline.
Anchoring on the company’s most recognized brand asset, the Yahoo! yodel, we created live recording music studios in the middle of New York, London and Mumbai.
We invited anyone and everyone to come inside and give us their best interpretation of the Yahoo! yodel. What was at stake? The potential fame and bragging rights of having their yodel featured on the Yahoo! homepage and in Yahoo!’s global advertising campaign.
Last summer we teamed up with the Brooklyn-based food blog and supper club Forking Tasty for a unique, modern twist on the classic American Drive-In experience: the Bike-In-Theater. Hundreds of riders sat and watched a movie on the Brooklyn waterfront while munching on snacks from Forking Tasty’s kitchen, including gourmet popcorn flavors.
The free event was designed as a way to celebrate summer, bike month in NYC and the launch of Forking Tasty’s cinema supper club season. Stay tuned for more Bike-In-Theaters in the near future.
Last spring LinkedIn’s Mobile News Cafes hit the streets of New York and San Francisco introducing a new product, LinkedIn Today. Inspired by the current food truck trend, the mobile cafes served the hottest news headlines via side-mounted tablets, along with free cups of coffee to busy professionals.