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We believe in hard work and true craftsmanship.

We pay attention to sliated most people never realize exist.

Manifold is a creative agency that imagines (and produces) remarkable online + offline ideas.

Advertising Age Small Agency of the Year

Strategy

We make sure your communication is using all cylinders appropriately and that your message gets to the right place at the right time. We enable this by exploring new technologies, emerging trends, passionate audiences and relevant timing to develop a unique and brand appropriate, cross-platform game plan.

Ideation

We stand behind the belief that effective marketing boils up to one thing: a great idea. Our diverse set of passions and experience create a bit of a percolator-effect when generating ideas. Years of experience with clients from all industries has formulated our unique ideation process that consistently produces one hell of a strong cup of coffee.

Services

Brand Strategy
Creative Ideation
Campaign Development
Experiential Campaigns
Digital Strategy
Social Media Marketing
Social Network Management
Email Development
Website Development
Web & Campaign Analytics
Video Production
Media Buying
Brainstorm Collaboration
Marketing Education
Partnership Development
Influencer Outreach
Talent Management and Procurement

And everything in between.

History

Headquartered in San Francisco, Manifold was founded by a team of partners who managed the global Buzz Marketing team at Yahoo!, helping to drive the non-traditional marketing space since 1999.

Feeder Tweeter

Client: Manifold

We created Feeder Tweeter as an experiment aimed at connecting an ordinary object with the Internet at large. After 3 months of coding, hacking and soldering, the end result is an autonomous solar powered bird feeder that detects motion, snaps photos and uploads them to Twitter.

The “Internet of Things” has been a passion of ours ever since we created a fleet of Flickr Powered Photo Bicycles back in 2008; what cost $10,000 in R&D then is less than $500 today. Learn about this project on our blog, complete with engineering schematics & code base.

Whistle

Client: Whistle

Whistle, creators of an on-collar device that measures your dog’s daily activities, brought Manifold on board prior to their public launch to help create and design their online brand strategy and identity. We partnered with Whistle to develop their corporate brand story, create and develop their online presence (www.whistle.com) and produce their Whistle product launch video.

Whistle Launch Video

The Lytro-izer

Client: Lytro

Lytro tasked us to create a holiday campaign that would showcase their revolutionary technology and run in tandem with their new product feature launch. We took the holiday nostalgia of stop-motion animation Christmas TV specials and created an unexpected brand experience.

Together with Screen Novelties Studios we created The Lytro-izer. This three day campaign encouraged users to submit photos via Twitter for the chance to be recreated in clay and have their photo transformed into a living picture, delivering a one-of-a-kind, share-worthy holiday card.

GE: Minds & Machines

Client: General Electric

For 2 years Manifold has produced GE’s Minds + Machines, a conference convening on the “Industrial Internet” – a global network that connects machines, people, and data to transform how the world builds, powers, moves and cures.

The event is an invitation-only gathering for business leaders, policy makers, academics and journalists, featuring keynotes and panel discussions from luminaries including Jeff Immelt, CEO, GE; Marc Andreessen, Co-founder, Andreessen Horowitz; Chris Anderson, Editor-in-Chief, WIRED; among others.

From early morning load ins....
To down to the wire event prep...
GE provided us with ample challenges (2 ton jet engine stage prop anyone?)
GE: Minds and Machines Conference 2012
Jeffrey Immelt prepared Silicon Valley Influencers for the Day
Wired's Chris Anderson moderated the panels
Dramatic moments from the show
A well tended event
Press Mentions

Windows 8 in Times Square

Client: Microsoft

Recently Manifold participated in a multi-agency campaign to launch Windows 8 to the public. We managed the technology & logistics necessary to deploy hundreds of computers and hundreds of trained staff out to the middle of Times Square to demo the amazing new hardware and software made possible by Windows 8.

We operated an open retail space, 14 hours per day for 3 days, resulting in thousands of high touch hands on trails and hundreds of millions of brand impressions, clearing the way for thousands of new customers.

 

Levi's #GoForth

Client: Levi's

Levi’s engaged Manifold to build a social influencer marketing program focused on Levi’s recent #GoForth campaign. Levi’s goal was to create a “movement” to inspire and empower influencers to #GoForth in their daily lives and share those stories with the world.

Over the course of three months, Manifold identified and rewarded hundreds of Levi’s influencers through social recognition, product seeding, and unexpected Levi’s 501 Grants. Manifold also encouraged consumers to submit thousands of #GoForth Instagram photos to highlight on Levi’s New York City billboard.

Wieden Kennedy produced a spot that served as the north star for this campaign.

Zynga Zombie Blood Drive

Client: Zynga

We partnered with Zynga to help launch the company’s newest mobile social game, Zombie Swipeout.

Zombie look-alikes invaded the streets of New York City and San Francisco, hosting a three-hour zombie blood drive and handing out iced Blood Pops. We also had our zombies hand deliver personalized Zombie Blood Drive coolers to Zynga’s select influential group of media.

The results were astounding – total media impressions topped 210 million, marking one of the largest single-day moments for a game.

The zombie prep begins in NYC at 6am...
Soon we have a gang of beasties ready to promote
We attacked the city in earnest
Handing out blood pops to promote Zynga's latest title: Zombie Swipeout
Media drops containing specially packed pops secured coverage
3 hours later, San Francisco begins creating a left-coast beastly crew
We stagger from the Zynga headquarters...
We hit all the necessary landmarks
No one was safe from the popsicle toting hordes.
We created memorable interactions ensuring Zynga got the word out.
Thousands of blood pops were handed out to happy citizens of New York and San Francisco.
Over 200 million pr impressions secured, making this one of Zynga's most successful launches.
See the Blood Drive in action.

Sungevity Solar-Powered Popsicles

Client: Sungevity

Last summer we helped our client, Sungevity, introduce its residential solar energy offering to the East Coast! We distilled the offering and created a simple, unexpected interaction between brand and audience with a clear message: refreshing the east coast with a solar-powered popsicle truck.

The truck toured for 7 weeks visiting 5 states, 37 cities and 60 events resulting in 20K high touch point interactions. Additionally the campaign garnered over 42 unique media placements and over 49MM total media impressions.

From humble beginnings...
...to ready to roll...
We hit the road to help Sungevity tell their solar story.
Solar sales from the heart of Times Square...
...solar sales in small town America...
...solar sales at the local swim club...
Energy liberation from the heart of Bean Town...
We delivered Solar Power To The People.
Colorful side panel info-graphics helped prove our case.
Fans followed the tour via a Facebook application and always had a jump on the next stop
What solar tour is complete without solar-powered grasshoppers?
The most important question: Coconut or mango?
Program Coverage
See how it came to life!

Yahoo! Yodel Studio

Client: Yahoo!

Yahoo! asked us to help them re-engage their huge global audience both on and offline.

Anchoring on the company’s most recognized brand asset, the Yahoo! yodel, we created live recording music studios in the middle of New York, London and Mumbai.

We invited anyone and everyone to come inside and give us their best interpretation of the Yahoo! yodel. What was at stake? The potential fame and bragging rights of having their yodel featured on the Yahoo! homepage and in Yahoo!’s global advertising campaign.

Times Square Talent
A Times Square recording studio will draw a crowd...
A live band accompanied you from on high...and across the street.
Crowd pleaser.
Times Square was purple for the day.
Rob Cavallo and Pete Wentz.
Randy gives daps to a young fan.
Kimberly Caldwell, Leanne Rimes, and Randy Jackson
Watch how we made it happen.

Bike-In-Theater

Client: Manifold

Last summer we teamed up with the Brooklyn-based food blog and supper club Forking Tasty for a unique, modern twist on the classic American Drive-In experience: the Bike-In-Theater. Hundreds of riders sat and watched a movie on the Brooklyn waterfront while munching on snacks from Forking Tasty’s kitchen, including gourmet popcorn flavors.

The free event was designed as a way to celebrate summer, bike month in NYC and the launch of Forking Tasty’s cinema supper club season. Stay tuned for more Bike-In-Theaters in the near future.

Admittedly we scrimped a tad on the signage.
Transport Of The Gods. Or Brooklyn At Least.
Flavored popcorn care of Jason's side project - Forking Tasty.
Home baked cookies care of Jason's side project - Forking Tasty.
Getting ready for the show.
Inexpensive "participatory marketing engagement." Go ahead, just shout it out.
Roll film. Wait, we bought the rights from Universal, correct? Bueller?
Bike-In-Theater Coverage
Come along and pretend you were there.

LinkedIn Today Launch

Client: LinkedIn

Last spring LinkedIn’s Mobile News Cafes hit the streets of New York and San Francisco introducing a new product, LinkedIn Today. Inspired by the current food truck trend, the mobile cafes served the hottest news headlines via side-mounted tablets, along with free cups of coffee to busy professionals.

Our branded trucks rolled through San Francisco and New York promoting LinkedIn Today.
Step on up.
A break in the crowd.
Brand ambassadors were dressed to deliver big news, big smiles...
Killing them with kindness.
No detail too small.
No detail too small.
Program Coverage
Watch how free hot coffee makes people happy.

When our phone rings, it's usually our friends at...

hello@wearemanifold.com

San Francisco Office
531 Howard St (3rd floor)
San Francisco, CA 94105

(415) 978-9500

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Los Angeles Office
14900 Ventura Blvd, Suite 210
Sherman Oaks, CA 91403

(818) 849-5590

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Read our notes

Feeder Tweeter 2.0 - Do the Evolution!

Today, roughly 1 year after the first public release of our Feeder Tweeter project, we are launching version 2.0. The first public release (v1.6) served us well […]