Like a kid in a candy store, founding partner Brian is constantly consuming the latest and greatest that the world has to offer. His constant pursuit of the “new” feeds directly into his work, inspiring him throughout his 15+ year career creating and implementing marketing strategy for the emerging disciplines of social media, word-of-mouth and influencer marketing with brands such as Walmart, Microsoft, Mastercard, Mazda, Pepsi, and Kelloggs. Don’t waste your time forwarding that hilarious meme to him, because he’s already sent it to you – check your spam folder.
Just like his eye for great foods, founding partner Jason carefully examines every aspect of every project he’s ever worked on, ensuring a consistency and quality from start to finish. For the past 14 years, Jason has pushed the envelope and helped redefine interactive, direct and guerilla marketing campaigns for global brands such as Yahoo!, American Express, IBM and The New York Times. And just like with his food, you may not understand how every ingredient plays into each dish, but once the finished product hits the table you realize that you’ve been in very capable hands from the start.
Founding partner Kelly’s work and life are one in the same, constantly entering meetings with strangers and leaving with a room full of new friends. A remarkable ability to understand and appreciate the passions of others, her worldly travels result in an open and unique approach to client service and business management. With 13+ years under her belt, she’s overseen corporate communications and global advertising programs for Ogilvy PR Worldwide and Porter Novelli and for clients like Dr. Pepper, Honda, HP and Yahoo!.
Over the course of almost 20 years, founding partner Mike has helped musicians, artists and brands find ways to express their passions and connect to the world around them. From overseeing global tours of multi-platinum acts, to developing marketing programs for them and then Yahoo!’s buzz marketing team, Mike has worked with clients such as Tori Amos, Marc Cohn and A Perfect Circle to Cingular, RCA, Target, Honda, Saturn, LinkedIn, and Microsoft. His passion for work is rivaled only by his quest to rekindle his first love – a 1980 Kuwahara KZ-1 BMX bike. If anyone has a line on a set of NOS Gold Suntour VX 170mm cranks, he’s got cold, hard cash standing by.
With an almost disarming sense of kindness, founding partner Sean has a genuine approach to everything he does. It’s with this attitude that Sean has enjoyed every second of a 14 year career managing large-scale, award winning marketing and global public relations campaigns for Microsoft, LinkedIn, Yahoo!, HP, Gap, Casio and GMC. If it’s ever proven that there is factual merit to the phrase “killing ‘em with kindness” those worldly travels will likely come to an end, as airport security would be notified to his new status as a walking weapon.
Anna, much like her ever present Slinky, is both a center of concentration and beacon of creativity at Manifold. Providing focus when meetings drift a bit too far in one direction but also acting as a conduit of creativity for even the most barren of brainstorms, the Manifold team has found their center of gravity. After 6 years spent in the world of soap and advocacy, strategically guiding, growing, organizing and bantering with Method cleaning products passionate community, nothing could possibly get in her way – unless, of course, that Slinky goes missing.
Chase is the Mike Rowe (of Dirty Jobs fame) of the Manifold team – you name it, and it’s likely he’s done it. With a varied background that spans videography to mixology to email marketing, he has now found a welcome home here at Manifold. Absorbing as much as he can along the way, working among his new friends and cohorts at Manifold he is poised and ready to take on any project. And, in the tradition of Mike Rowe, no job is too big or too small – unless, of course, it involves spiders. At that point he has left the building.
If you’re not sure, it’s best to assume Leslie is joking – otherwise Manifold now employs the only person in the world whose interests include jorts and Looney Tunes tattoos. Where her dry sense of humor ends, however, a very dedicated and serious operations manager begins. Having spent 9 years at Best Events as a project/office manager, her career spans out from running a trading desk to Dell Computers. Outside of work Leslie is a dedicated, full time mom to two girls who may or may not share in her love for Twilight’s Edward (unfortunately, we can’t tell if she’s joking).
From moving across the country to seamlessly moving from the waves to the hills, Jenny is no stranger to change. Her effortless ability to adapt is a vital element in her work, after spending six years at Patagonia doing everything from producing events to spearheading the publishing division, all with a strong eye for quality and detail. With her free hours spent either in the surf or on the trails, it’s with slightly bowed heads that we can also report she rides a motorcycle to work, establishing that she has 42% more machismo than all the guys in the office. Combined.
We pay attention to sliated most people never realize exist.
We make sure your communication is using all cylinders appropriately and that your message gets to the right place at the right time. We enable this by exploring new technologies, emerging trends, passionate audiences and relevant timing to develop a unique and brand appropriate, cross-platform game plan.
We stand behind the belief that effective marketing boils up to one thing. A good idea. Our diverse passions and experience makes for a real percolator when crafting ideas. Years of experience with clients from all industries fabricated our unique ideation techniques that consistently produce one hell of a strong cup of coffee.
And everything in between.
Last summer we helped our client, Sungevity, introduce its residential solar energy offering to the East Coast! We distilled the offering and created a simple, unexpected interaction between brand and audience with a clear message: refreshing the east coast with a solar-powered popsicle truck.
The truck toured for 7 weeks visiting 5 states, 37 cities and 60 events resulting in 20K high touch point interactions. Additionally the campaign garnered over 42 unique media placements and over 49MM total media impressions.
Yahoo! asked us to help them re-engage their huge global audience both on and offline.
Anchoring on the company’s most recognized brand asset, the Yahoo! yodel, we created live recording music studios in the middle of New York, London and Mumbai.
We invited anyone and everyone to come inside and give us their best interpretation of the Yahoo! yodel. What was at stake? The potential fame and bragging rights of having their yodel featured on the Yahoo! homepage and in Yahoo!’s global advertising campaign.
Microsoft challenged us to introduce its student-only offerings to college students during the back to school timeframe. We created a 20-week, touring retail space made of equal parts pop-up retail space, technology test lab and hip hangout.
We kept it simple: lead with Xbox, pivot to PCs. The nation-wide tour provided students a high touch retail experience while Microsoft completes its retail store expansion plans.
In July we teamed up with the Brooklyn-based food blog and supper club Forking Tasty for a unique, modern twist on the classic American Drive-In experience: the Bike-In-Theater. Hundreds of riders sat and watched a movie on the Brooklyn waterfront while munching on snacks from Forking Tasty’s kitchen, including gourmet popcorn flavors.
The free event was designed as a way to celebrate summer, bike month in NYC and the launch of Forking Tasty’s cinema supper club season. Stay tuned for more Bike-In-Theaters in the near future.
In the summer of 2011, Manifold, in partnership with Live Nation, created a one-stop profile-shop for about.me at the iconic Shoreline Amphitheater to generate awareness and drive trial over a 26 show season.
Concert goers were introduced to the product through brand ambassadors and billboards around the amphitheater then treated to a professional headshot in a customized photo studio. Each night four few lucky winners were awarded VIP seats in a in Shoreline’s first custom branded luxury box.
In March 2011, LinkedIn’s Mobile News Cafes hit the streets of New York and San Francisco introducing a new product, LinkedIn Today. Inspired by the current food truck trend of 2011, the mobile cafes served the hottest news headlines via side-mounted iPads, along with free cups of coffee to busy professionals.
For as long as LinkedIn has hosted its annual Talent Connect conference, we’ve been called in to make it memorable. With the goals of facilitating attendees’ opportunities to network and create an experience that stands out, we’ve altered almost every touchpoint of this event. From an old-school view master conference invite, to specialized match lounges designed to foster meaningful connections among conference goers, to a series of exclusive, intimate 10-person dinners, attendees raved about the event.
Manifold partnered with AOL to develop the “Giving Good” campaign, which targeted AOL Mail users. The campaign microsite allowed visitors to nominate their favorite non-profits to receive grants from AOL, profiled the top nominees, collected votes and showcased the winning non-profits and AOL user profiles.
The program generated significant traffic and engagement, resulting in 500K unique site visitors, thousands of social media impressions and an average site visit time of more than two minutes.
Last week I had the privilege to speak to my peers about the dirty details of what it takes to make Manifold ideas reality. For years ...