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We believe in hard work and true craftsmanship.

  1. I'm at LinkedIn (Mountain View, CA) w/ 3 others https://t.co/FUaFdKis
Follow @mulls On Twitter

Like a kid in a candy store, founding partner Brian is constantly consuming the latest and greatest that the world has to offer. His constant pursuit of the “new” feeds directly into his work, inspiring him throughout his 15+ year career creating and implementing marketing strategy for the emerging disciplines of social media, word-of-mouth and influencer marketing with brands such as Walmart, Microsoft, Mastercard, Mazda, Pepsi, and Kelloggs. Don’t waste your time forwarding that hilarious meme to him, because he’s already sent it to you – check your spam folder.

Brian Mullin

Technology

  1. A true hikers scone. Dried apricot and raisin. @ The Mean Bean Coffee House http://t.co/NaJZNDZZ
Follow @jahnello On Twitter

Just like his eye for great foods, founding partner Jason carefully examines every aspect of every project he’s ever worked on, ensuring a consistency and quality from start to finish. For the past 14 years, Jason has pushed the envelope and helped redefine interactive, direct and guerilla marketing campaigns for global brands such as Yahoo!, American Express, IBM and The New York Times. And just like with his food, you may not understand how every ingredient plays into each dish, but once the finished product hits the table you realize that you’ve been in very capable hands from the start.

Jason Anello

Creative

  1. Range, SF: conti formentini friulano collio 2010, friuli (Italy)
Follow @kellyshawn On Twitter

Founding partner Kelly’s work and life are one in the same, constantly entering meetings with strangers and leaving with a room full of new friends. A remarkable ability to understand and appreciate the passions of others, her worldly travels result in an open and unique approach to client service and business management. With 13+ years under her belt, she’s overseen corporate communications and global advertising programs for Ogilvy PR Worldwide and Porter Novelli and for clients like Dr. Pepper, Honda, HP and Yahoo!.

Kelly Long

New Business

  1. Shankly: Facebook reveals revenue, profit slide ahead of IPO - Yahoo! Finance http://t.co/2ASs6swa via @YahooFinance
Follow @shankly On Twitter

Over the course of almost 20 years, founding partner Mike has helped musicians, artists and brands find ways to express their passions and connect to the world around them. From overseeing global tours of multi-platinum acts, to developing marketing programs for them and then Yahoo!’s buzz marketing team, Mike has worked with clients such as Tori Amos, Marc Cohn and A Perfect Circle to Cingular, RCA, Target, Honda, Saturn, LinkedIn, and Microsoft. His passion for work is rivaled only by his quest to rekindle his first love – a 1980 Kuwahara KZ-1 BMX bike.  If anyone has a line on a set of NOS Gold Suntour VX 170mm cranks, he’s got cold, hard cash standing by.

Mike Weaver

Operations

With an almost disarming sense of kindness, founding partner Sean has a genuine approach to everything he does. It’s with this attitude that Sean has enjoyed every second of a 14 year career managing large-scale, award winning marketing and global public relations campaigns for Microsoft, LinkedIn, Yahoo!, HP, Gap, Casio and GMC. If it’s ever proven that there is factual merit to the phrase “killing ‘em with kindness” those worldly travels will likely come to an end, as airport security would be notified to his new status as a walking weapon.

Sean Florio

Accounts

  1. AnnaBoy: Successful stitch and bitch session. Hipster pin created. http://t.co/lcsqMaAU
Follow @annaboy On Twitter

Anna, much like her ever present Slinky, is both a center of concentration and beacon of creativity at Manifold. Providing focus when meetings drift a bit too far in one direction but also acting as a conduit of creativity for even the most barren of brainstorms, the Manifold team has found their center of gravity. After 6 years spent in the world of soap and advocacy, strategically guiding, growing, organizing and bantering with Method cleaning products passionate community, nothing could possibly get in her way – unless, of course, that Slinky goes missing.

Anna Boyarsky

Social

  1. All right #SFGiants let's do this.
Follow @ceoiv On Twitter

Chase is the Mike Rowe (of Dirty Jobs fame) of the Manifold team – you name it, and it’s likely he’s done it. With a varied background that spans videography to mixology to email marketing, he has now found a welcome home here at Manifold. Absorbing as much as he can along the way, working among his new friends and cohorts at Manifold he is poised and ready to take on any project. And, in the tradition of Mike Rowe, no job is too big or too small – unless, of course, it involves spiders. At that point he has left the building.

Chase Osthimer

Production

  1. If you like coffee, ice pops and F-bombs and are in Chicago today come see Manifold talk about what we call... http://t.co/lYwsTIh9
Follow @wearemanifold On Twitter

If you’re not sure, it’s best to assume Leslie is joking – otherwise Manifold now employs the only person in the world whose interests include jorts and Looney Tunes tattoos. Where her dry sense of humor ends, however, a very dedicated and serious operations manager begins. Having spent 9 years at Best Events as a project/office manager, her career spans out from running a trading desk to Dell Computers. Outside of work Leslie is a dedicated, full time mom to two girls who may or may not share in her love for Twilight’s Edward (unfortunately, we can’t tell if she’s joking).

Leslie Williams

Operations

  1. sweet slow jams with POTUS! nice job @jimmyfallon @KatieHock
Follow @jennyasullivan On Twitter

From moving across the country to seamlessly moving from the waves to the hills, Jenny is no stranger to change. Her effortless ability to adapt is a vital element in her work, after spending six years at Patagonia doing everything from producing events to spearheading the publishing division, all with a strong eye for quality and detail. With her free hours spent either in the surf or on the trails, it’s with slightly bowed heads that we can also report she rides a motorcycle to work, establishing that she has 42% more machismo than all the guys in the office. Combined.

Jennifer Sullivan

Accounts

We pay attention to sliated most people never realize exist.

Manifold is a creative agency that imagines (and produces) remarkable online + offline ideas.

You walk like a swan.

Strategy

We make sure your communication is using all cylinders appropriately and that your message gets to the right place at the right time. We enable this by exploring new technologies, emerging trends, passionate audiences and relevant timing to develop a unique and brand appropriate, cross-platform game plan.

Ideation

We stand behind the belief that effective marketing boils up to one thing. A good idea. Our diverse passions and experience makes for a real percolator when crafting ideas. Years of experience with clients from all industries fabricated our unique ideation techniques that consistently produce one hell of a strong cup of coffee.

Services

Brand Strategy
Creative Ideation
Campaign Development
Experiential Campaigns
Digital Strategy
Social Media Marketing
Social Network Management
Email Development
Website Development
Web & Campaign Analytics
Video Production
Media Buying
Brainstorm Collaboration
Marketing Education
Partnership Development
Influencer Outreach
Talent Management and Procurement

And everything in between.

History

Based in San Francisco, with offices in Los Angeles and New York, Manifold was founded by a team of five partners who managed the global Buzz Marketing team at Yahoo!, helping to drive the non-traditional marketing space since 1999.

Solar-Powered Popsicles

Client: Sungevity

Last summer we helped our client, Sungevity, introduce its residential solar energy offering to the East Coast! We distilled the offering and created a simple, unexpected interaction between brand and audience with a clear message: refreshing the east coast with a solar-powered popsicle truck.

The truck toured for 7 weeks visiting 5 states, 37 cities and 60 events resulting in 20K high touch point interactions. Additionally the campaign garnered over 42 unique media placements and over 49MM total media impressions.

From humble beginnings...
...to ready to roll...
We hit the road to help Sungevity tell their solar story.
Solar sales from the heart of Times Square...
...solar sales in small town America...
...solar sales at the local swim club...
Energy liberation from the heart of Bean Town...
We delivered Solar Power To The People.
Colorful side panel info-graphics helped prove our case.
Fans followed the tour via a Facebook application and always had a jump on the next stop
What solar tour is complete without solar-powered grasshoppers?
The most important question: Coconut or mango?
Program Coverage
See how it came to life!

Yahoo! Yodel Studio

Client: Yahoo!

Yahoo! asked us to help them re-engage their huge global audience both on and offline.

Anchoring on the company’s most recognized brand asset, the Yahoo! yodel, we created live recording music studios in the middle of New York, London and Mumbai.

We invited anyone and everyone to come inside and give us their best interpretation of the Yahoo! yodel. What was at stake? The potential fame and bragging rights of having their yodel featured on the Yahoo! homepage and in Yahoo!’s global advertising campaign.

Times Square Talent
A Times Square recording studio will draw a crowd...
A live band accompanied you from on high...and across the street.
Crowd pleaser.
Times Square was purple for the day.
Rob Cavallo and Pete Wentz.
Randy gives daps to a young fan.
Kimberly Caldwell, Leanne Rimes, and Randy Jackson
Watch how we made it happen.

Windows 7 Student Loft

Client: Microsoft

Microsoft challenged us to introduce its student-only offerings to college students during the back to school timeframe. We created a 20-week, touring retail space made of equal parts pop-up retail space, technology test lab and hip hangout.

We kept it simple: lead with Xbox, pivot to PCs. The nation-wide tour provided students a high touch retail experience while Microsoft completes its retail store expansion plans.

From a mere concept...
...To a visually stunning 20 x 20 foot space designed to draw students.
We put the latest in Windows 7 technology on display.
Windows Phone 7
A visually stunning 20 x 20 foot space designed to draw students.
Rob Dyrdek was on hand to sign custom skate decks
A lively XBox Demo area drew gamers and interested participants...
Once we set up it was go...
Once we set up it was go...
See the loft in action.

Bike-In-Theater

Client: Manifold

In July we teamed up with the Brooklyn-based food blog and supper club Forking Tasty for a unique, modern twist on the classic American Drive-In experience: the Bike-In-Theater. Hundreds of riders sat and watched a movie on the Brooklyn waterfront while munching on snacks from Forking Tasty’s kitchen, including gourmet popcorn flavors.

The free event was designed as a way to celebrate summer, bike month in NYC and the launch of Forking Tasty’s cinema supper club season. Stay tuned for more Bike-In-Theaters in the near future.

Admittedly we scrimped a tad on the signage.
Transport Of The Gods. Or Brooklyn At Least.
Flavored popcorn care of Jason's side project - Forking Tasty.
Home baked cookies care of Jason's side project - Forking Tasty.
Getting ready for the show.
Inexpensive "participatory marketing engagement." Go ahead, just shout it out.
Roll film. Wait, we bought the rights from Universal, correct? Bueller?
Bike-In-Theater Coverage
Come along and pretend you were there.

About.me Summer Concert Series

Client: About.me

In the summer of 2011, Manifold, in partnership with Live Nation, created a one-stop profile-shop for about.me at the iconic Shoreline Amphitheater to generate awareness and drive trial over a 26 show season.

Concert goers were introduced to the product through brand ambassadors and billboards around the amphitheater then treated to a professional headshot in a customized photo studio. Each night four few lucky winners were awarded VIP seats in a in Shoreline’s first custom branded luxury box.

The main bar and meeting area of the Shoreline Ampitheater was branded as a live photo studio.
Onsite computers and wifi allowed concert attendees to trial the product after receiving a professional headshot.
The intersection of a passionate audience and tools for self-expression.
Shoreline's first ever custom-branded VIP box.
Shoreline's first ever custom-branded VIP box.
An About.me Profile
An About.me Profile

LinkedIn Today Launch

Client: LinkedIn

In March 2011, LinkedIn’s Mobile News Cafes hit the streets of New York and San Francisco introducing a new product, LinkedIn Today. Inspired by the current food truck trend of 2011, the mobile cafes served the hottest news headlines via side-mounted iPads, along with free cups of coffee to busy professionals.

Our branded trucks rolled through San Francisco and New York promoting LinkedIn Today.
Step on up.
A break in the crowd.
Brand ambassadors were dressed to deliver big news, big smiles...
Killing them with kindness.
No detail too small.
No detail too small.
Program Coverage
Watch how free hot coffee makes people happy.

LinkedIn Talent Connect

Client: LinkedIn

For as long as LinkedIn has hosted its annual Talent Connect conference, we’ve been called in to make it memorable. With the goals of facilitating attendees’ opportunities to network and create an experience that stands out, we’ve altered almost every touchpoint of this event. From an old-school view master conference invite, to specialized match lounges designed to foster meaningful connections among conference goers, to a series of exclusive, intimate 10-person dinners, attendees raved about the event.

A LinkedIn View Master with a personal pitch to attend from top executives received a huge response.
All VIP invitations drove to a customized site where attendees could learn more about what to expect.
600 guests visited and networked at the unique coffee table design and also utilized the room as a resource and reprieve from the busy conference schedule.
88 VIP’s were treated to a high-end, extremely unique experience which produced intimate and meaningful conversations among LinkedIn’s top clients and c-level executives.
The Birds of a Feather Lunch: Unique never been done before format immediately worked to spark conversation and raise eyebrows.
The Connect Lounges, four areas designed to attract attendees with similar backgrounds, were completely full during each break throughout the conference.
Our two portrait studios saw a constant line resulting in almost 900 profile pictures shot and given to attendees for upload.
See more from the conference

AOL + Giving Good

Client: AOL

Manifold partnered with AOL to develop the “Giving Good” campaign, which targeted AOL Mail users. The campaign microsite allowed visitors to nominate their favorite non-profits to receive grants from AOL, profiled the top nominees, collected votes and showcased the winning non-profits and AOL user profiles.

The program generated significant traffic and engagement, resulting in 500K unique site visitors, thousands of social media impressions and an average site visit time of more than two minutes.

Brands we've worked with:

hello@wearemanifold.com

San Francisco Office
333 Bryant St. #100
San Francisco, CA 94107

415.978.9500

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New York Office
349 5th Ave. 7th Floor
New York, NY 10016

718.300.1913

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Read our notes

Event Marketer Summit 2012

Last week I had the privilege to speak to my peers about the dirty details of what it takes to make Manifold ideas reality. For years ...